What is
DIGITAL TRANSFORMATION
Digital transformation is now imperative – but it must become faster, more flexible and iterative.
Digital transformation marks a radical rethinking of how an organization uses technology, people, and processes to fundamentally change business performance. It requires cross-departmental collaboration in pairing business-focused philosophies with rapid application development models. Digital transformation is the process of using digital technologies to create new or modify existing, business processes, culture, and customer experiences to meet changing business and market requirements.
It transcends traditional roles like sales, marketing, and customer service. Instead, a digital transformation begins and ends with how you think about, and engage with, customers. As we move from paper to spreadsheets to smart applications for managing our business, we have the chance to reimagine how we do business and how we engage our customers with digital technology on our side.
For small businesses just getting started, there’s no need to set up your business processes and transform them later. You can future-proof your organization from the word go. Building a 21st-century business on stickies and handwritten ledgers just isn’t sustainable. Thinking, planning, and building digitally sets you up to be agile, flexible, and ready to grow.
As they embark on digital transformation, many companies are taking a step back to ask whether they are really doing the right things
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CIO.com breakdown the value and need for Digital Transformation. Especially in today’s economic downturn. Click Here